Running a small coffee shop is more competitive than ever. Independent cafés need strong customer loyalty to thrive, but traditional punch cards and flyers often fall flat. A smart mobile wallet loyalty program can change that. By putting a digital loyalty card for coffee shops in customers’ pockets – accessible via Apple or Google Wallet – your café stays top-of-mind. In fact, loyalty programs are proven to encourage repeat visits and higher spending, helping turn occasional visitors into regulars and increasing overall coffee shop sales.
The Challenge: Standing Out and Keeping Customers Coming Back
- High competition: Numerous cafés compete for the same customers, making it hard to build lasting relationships.
- Lost or unused cards: Physical punch cards and paper flyers get lost or ignored, limiting the effectiveness of your marketing.
- Limited engagement: Without direct communication, it’s difficult to remind customers of special offers or rewards.
- Lack of data: Traditional methods give little insight into customer behavior, so you don’t know what sells best or when.Adding Content to the Canvas
The Solution: Rewardly’s Digital Loyalty Card + Push Notifications
Rewardly offers a mobile-friendly loyalty solution that solves these problems. Instead of stamped paper cards, customers use a digital loyalty card that lives in their phone’s wallet app. Every visit or purchase is tracked automatically. Rewardly then uses targeted push notifications to instantly engage customers: for example, you can remind someone they are one stamp away from a free latte, announce a weekend pastry deal, or send a birthday perk.
Key features include:
- Mobile Wallet Integration: Rewardly’s loyalty card works with Apple Wallet and Google Wallet. Customers add it once and never lose it.
- Instant Notifications: Send personalized push messages to loyal customers about deals or freebies in real time.
- Data Insights: Track return visits and spending.
- Easy Setup: Rewardly integrates with your POS system (or runs standalone), making it easy for staff to issue rewards.
By using a mobile wallet loyalty card, your rewards program is always in customers’ pockets. Unlike old-style programs, Rewardly’s approach converts 90% of new shoppers into repeat customers, compared to ~30% for traditional methods. he result is a bigger base of regulars and an increase in coffee shop sales of up to 30%.
Real Success Story: Rano coffee shop
A real café example shows how powerful this can be. After adding Rewardly’s digital card and notifications, Green Bean Café (Bratislava) reported:
- 30% increase in monthly sales – more loyal customers spending more.
- 25% boost in return visits – customers came back more often.
- 20% higher average spend per visit – customers tried more add-ons.
- Push notification engagement: about 50% of customers opened campaign messages (vs ~23% open rate for email), leading to high click-through rates.
In one campaign, a morning “coffee + pastry” special reached subscribers via push and saw a 15% click-through that afternoon – something unheard of with flyers or email. The owner Jana says, “Rewardly felt like a free barista telling our customers about deals. Our regulars are happier and sales are way up.”
Results: Up to 30% More Sales (and Happier Customers)
Rewardly customers see big gains:
- +30% revenue: Many shops earn up to 30% more as loyal customers keep coming back.
- Higher spending: Loyalty members spend substantially more – often 20–40% above average.
- Supercharged engagement: Push notifications have open rates around 50–80% (vs ~23% for email)
- and click-through many times higher so your offers get noticed.
- Actionable insights: You collect customer data (favorite drinks, visit frequency, etc.) to refine menu and promotions.
Click here to book a demo!
