Blog
Approfondimenti e novità
Strategie, storie e idee per le attività che vogliono clienti che tornano.
Gift voucher template or selling online: which do you need?
Gift voucher template in Word: what to put on it, how to track vouchers in Excel and when it pays to sell gift vouchers online instead. A guide for owners.
How to sell Christmas gift vouchers: a six week plan for local businesses
Every December, people ask at your counter if you sell vouchers. Most of them would have bought one weeks earlier if they had known. Here is a week by week plan to sell Christmas vouchers online, with or without your own website, and to turn every recipient into a regular.
Stamp per visit or stamp per product? How to set the earning rule on your loyalty card
One stamp per visit, or one stamp per coffee? The earning rule decides whether your card drives more visits or bigger orders. Here is how to pick it in five minutes, with the math.
How INCUPLE lost 5,000 loyal customers in one night, and what it did next
A family coffee roastery from Slovakia spent three years building a database of almost 5,000 loyal customers. Then one night its app crashed. Here is how it moved to loyalty cards in Apple and Google Wallet, and what happened in the first weeks.
Which Loyalty Program Is Right for Your Business? A Practical Guide
What behavior do you want to change? Every loyalty mechanism is an answer to this question.
How to introduce a digital membership card in your business
A guest comes in for the third time this month, pays, says thanks and leaves. If you have no simple way to make them a member, their next visit is left to chance.
How digital vouchers work in your business
A customer buys a voucher on the way to work and the recipient has it on their phone seconds later. No printing, no envelope, no hunting for a lost piece of paper in a drawer.
Example of a loyalty campaign for a café that works
If your café is packed on Monday morning and half empty on Wednesday afternoon, you do not need another nice poster. You need a system that brings people back.
Automated retention campaigns that sell
A first purchase guarantees nothing. In hospitality, beauty and services, what happens 7, 14 or 30 days later is often what decides.
5 ways to get more visits to your business
Monday tends to be quiet. Tuesday too. Then Friday comes, the place is packed, and you tell yourself the problem is not the product but how often people come back. That is exactly where these five ways to lift footfall make sense: not as marketing cliches but as a practical plan for more repeat visits and steadier revenue.
Gift cards for small business: how to set up digital ones that pay off
Gift cards for small business in six steps: choose amounts, write the rules, set up an online shop and redeem at the counter. A practical guide for owners.
Loyalty coupons for salons that work
Every salon knows the moment. A client leaves happy, says she will definitely book again, and then goes quiet for three months. The problem is rarely the quality of the service.