Blog
Approfondimenti e novità
Strategie, storie e idee per le attività che vogliono clienti che tornano.
Gift cards that genuinely increase revenue
December. A full house. A queue at the till. And a customer asks whether you sell gift cards. If the answer is no, you are not losing just one sale.
How to create a membership card for your café
Most cafés do not have a problem with the first visit. The problem is whether the guest comes back tomorrow, next week and next month.
How to set up a cashback card in a restaurant
Cashback can work very well in a restaurant. But only when it is set up simply for the guest, easily for staff and profitably for the business.
Mobile wallet marketing that sells
A paper stamp card gets lost. Most guests never download an app. That is exactly why mobile wallet marketing gives local businesses a far more practical way to keep a customer after the first visit.
A guide to mobile wallets for businesses
If the loyalty program at your venue still runs on paper cards, you are losing more than just stamps.
Loyalty program trends for growth
If your loyalty program still runs on a paper card and a random discount at the till, you are losing repeat visits you could win far more easily.
Digital loyalty cards that sell
The truth is simple. Most loyalty programs fail before the first reward.
How much a loyalty system costs in practice
The question of how much a loyalty system costs sounds simple. In practice, it is not just about the monthly software fee.
Paper card vs digital: which one wins
When a customer at the till says they do not have their card on them, they are not just talking about a piece of paper. They are talking about a lost chance of another sale.
How to launch a loyalty program that works
The truth is simple. Most loyalty programs do not fail because customers do not want rewards. They fail because they are annoying. The paper card gets lost.
How to launch a loyalty card without an app
If you are working out how to launch a loyalty card without an app, you probably already know the problem from your own business. Paper cards get lost.
Loyalty app vs wallet: which one pays off
A café owner does not need another digital project. They need more returning guests, less friction at the counter and a system that does not burden the team.