Birthday reward

What a birthday reward is

The business asks for the date of birth when the customer joins, then sends a greeting with a reward when the day comes. Because it arrives once a year and is about the customer, people rarely see it as advertising. In Rewardly a birthday message goes out automatically on the customer's birthday, with your own text, on the Advanced and Professional plans, and wallet messages there have a 90% read rate.

How it works for a café, salon or restaurant

• A café offers a free drink of choice during the birthday week.
• A salon gives a small treatment upgrade with the next booking.
• A restaurant offers a dessert on the house when the guest comes to celebrate.

Each of these costs little and is remembered far longer than a regular discount.

What to watch

Ask for the birth date only if you will use it, and make the field optional. Give a few days to redeem the reward, since not everyone can come on the day itself, and keep the reward modest so it stays a gesture rather than a cost.