First visits happen.
Regulars are made.

1,090

loyal customers back in the first two weeks after INCUPLE's app crashed

The coffee roastery lost access to almost 5,000 loyal customers in one night and moved to wallet cards: 41 new cards a day in the first weeks, 1,400 regular users after two months.

96%

of the usual visits per active member, even in December, the quietest month

Member visits peak in May, 18% above the yearly average, and dip 17% in December because fewer members come in. From more than 200,000 visits by 24,000+ members over one year.

4.6×

as many visits a year from a top 10% member as from the average member

In the typical business the top 10% of members come about 24 days a year, roughly twice a month, and the top 1% about 58 days. From more than 40,000 members in 50+ businesses over one year.

54%

of regulars who go quiet for two months or more come back

The typical comeback comes after about three and a half months, and almost half of those who return keep coming. From nearly 29,000 quiet members at more than 200 businesses.

70%

of direct visitors to a loyalty join page become members, against 28% from Instagram

Direct visits include QR scans at the counter. Overall 2 in 3 visitors join, and 98% open the page on a phone. From 48,848 join page visits at 229 businesses.

65%

of member visits come from the most loyal 20% of members

In the typical business the top 20% of members make 65% of member visits, while 39% of members have visited once. From 41,187 members in 60 businesses.

56%

of new loyalty members come back within 90 days

Café members are typically back in 15 days, restaurants in 18, beauty in 27. From 40,000+ cards across 50+ businesses.

2.7×

as likely to stay a year if they come back in their first month

54% of members who returned in month one were still visiting a year later, against 20% of those who did not. From 9,528 cards.

1,090

loyal customers back in the first two weeks after INCUPLE's app crashed

The coffee roastery lost access to almost 5,000 loyal customers in one night and moved to wallet cards: 41 new cards a day in the first weeks, 1,400 regular users after two months.

96%

of the usual visits per active member, even in December, the quietest month

Member visits peak in May, 18% above the yearly average, and dip 17% in December because fewer members come in. From more than 200,000 visits by 24,000+ members over one year.

4.6×

as many visits a year from a top 10% member as from the average member

In the typical business the top 10% of members come about 24 days a year, roughly twice a month, and the top 1% about 58 days. From more than 40,000 members in 50+ businesses over one year.

54%

of regulars who go quiet for two months or more come back

The typical comeback comes after about three and a half months, and almost half of those who return keep coming. From nearly 29,000 quiet members at more than 200 businesses.

70%

of direct visitors to a loyalty join page become members, against 28% from Instagram

Direct visits include QR scans at the counter. Overall 2 in 3 visitors join, and 98% open the page on a phone. From 48,848 join page visits at 229 businesses.

65%

of member visits come from the most loyal 20% of members

In the typical business the top 20% of members make 65% of member visits, while 39% of members have visited once. From 41,187 members in 60 businesses.

56%

of new loyalty members come back within 90 days

Café members are typically back in 15 days, restaurants in 18, beauty in 27. From 40,000+ cards across 50+ businesses.

2.7×

as likely to stay a year if they come back in their first month

54% of members who returned in month one were still visiting a year later, against 20% of those who did not. From 9,528 cards.

1,090

loyal customers back in the first two weeks after INCUPLE's app crashed

The coffee roastery lost access to almost 5,000 loyal customers in one night and moved to wallet cards: 41 new cards a day in the first weeks, 1,400 regular users after two months.

96%

of the usual visits per active member, even in December, the quietest month

Member visits peak in May, 18% above the yearly average, and dip 17% in December because fewer members come in. From more than 200,000 visits by 24,000+ members over one year.

4.6×

as many visits a year from a top 10% member as from the average member

In the typical business the top 10% of members come about 24 days a year, roughly twice a month, and the top 1% about 58 days. From more than 40,000 members in 50+ businesses over one year.

54%

of regulars who go quiet for two months or more come back

The typical comeback comes after about three and a half months, and almost half of those who return keep coming. From nearly 29,000 quiet members at more than 200 businesses.

70%

of direct visitors to a loyalty join page become members, against 28% from Instagram

Direct visits include QR scans at the counter. Overall 2 in 3 visitors join, and 98% open the page on a phone. From 48,848 join page visits at 229 businesses.

65%

of member visits come from the most loyal 20% of members

In the typical business the top 20% of members make 65% of member visits, while 39% of members have visited once. From 41,187 members in 60 businesses.

56%

of new loyalty members come back within 90 days

Café members are typically back in 15 days, restaurants in 18, beauty in 27. From 40,000+ cards across 50+ businesses.

2.7×

as likely to stay a year if they come back in their first month

54% of members who returned in month one were still visiting a year later, against 20% of those who did not. From 9,528 cards.