Reward expiry
Reward expiry is the date after which an earned reward, such as a free coffee or a stack of points, can no longer be used. A sensible expiry date gives customers a reason to come back soon and keeps old rewards from piling up as a cost.
What reward expiry is
A program sets how long a reward stays valid after it is earned. Without a limit, rewards from years ago can be claimed at any time; with one that is too short, customers feel cheated. A reminder shortly before the date turns expiry into a reason to visit rather than a disappointment. Rewardly can remind customers before a reward expires, as a push message on the Advanced plan and higher.
How it works for a café, salon or restaurant
- A café gives a free drink that stays valid for a month after the card is full.
- A salon lets earned rewards last until the next season's treatments.
- A restaurant reminds members a week before their reward runs out.
Each rule is short enough to print on the card.
What to watch
State the rule clearly when customers join and on the card itself. Choose a period that matches how often your customers come, and always remind them before a reward expires, because a reward that disappears without warning costs more goodwill than it saves.