Stamp card
A stamp card is a loyalty card that collects one stamp per visit or purchase and gives a reward when it is full, such as a free coffee after ten. It is the simplest loyalty program to explain, which is why cafés, bakeries and salons have used it for decades.
What a stamp card is
The business decides two things: what earns a stamp and what a full card is worth. Paper cards get lost and are easy to fake; digital stamp cards live in the phone and count by themselves. On a Rewardly stamp card, stamps are earned per visit or per product, the reward is ready the moment the last stamp lands, and the card starts again with any extra stamps carried over. Setting one up takes about 2 minutes.
How it works for a café, salon or restaurant
- A café gives one stamp per coffee and a free drink after ten.
- A salon stamps each appointment and rewards the sixth with a free treatment.
- A restaurant stamps lunch visits and runs a double stamp day to fill a quiet Tuesday.
What to watch
The reward has to come soon enough to matter: for a weekly customer, ten stamps take about two and a half months. Choose a free item that costs you little and that customers value, and offer the card at every payment, since a stamp card nobody is offered does nothing.
Posts that use this term
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