Points program
A points program gives customers points for what they spend and lets them exchange the points for rewards. Unlike a stamp card, it rewards a large purchase more than a small one, which suits businesses where bills vary.
What a points program is
The business sets how many points each euro earns and what each reward costs in points. Customers collect and choose when to spend, which gives them a sense of saving up. On a Rewardly points card, points are earned on every euro spent, either from a connected till or from the amount staff enter, rewards sit in a points shop with their own prices, and staff hand them over in the app. A weekend bonus can double points on Saturdays and Sundays.
How it works for a café, salon or restaurant
- A café prices a coffee at a low number of points and a cake higher, so regulars always have something to aim for.
- A salon lets a colour client reach a free treatment faster than a quick trim client.
- A restaurant gives points on the whole table's bill, which rewards groups.
What to watch
Keep the arithmetic simple enough to explain in one sentence at the till. Price the first reward so a regular reaches it within a few weeks, and remember that every point is a future cost: work out what a point is worth before you launch.