Visit frequency
Visit frequency is how often a customer comes back within a set period, such as visits per month. It is one of the clearest signs of loyalty, because a regular who visits more often is worth more than a new customer who comes once.
What visit frequency is
Count each customer's visits in a period and look at the spread: how many come once, how many come weekly, how many have slowed down. The number only makes sense if visits can be tied to a person, which is what a loyalty card does at every scan. Businesses on Rewardly see 30% more repeat visits on average, and the dashboard shows your best customers and each customer's activity.
How it works for a café, salon or restaurant
- A café expects regulars weekly or more, so a member missing for two weeks is worth noticing.
- A salon works in cycles of several weeks, matching how often hair or nails need care.
- A restaurant sees lunch regulars weekly and dinner guests far less often.
What to watch
Compare customers with their own usual rhythm, not with an average for everyone. A drop in frequency among regulars is an early warning that comes long before revenue falls, so look at it monthly and act on it, for example with a reminder.