Double stamp days

What double stamp days are

The promotion is simple to explain and costs nothing up front: it only brings the next reward closer for those who come. Customers hear about it in a message or at the till and plan their visit around it. On Rewardly stamp cards, a double stamp day can be set for a specific date, and points cards have a weekend bonus that gives double points on Saturdays and Sundays.

How it works for a café, salon or restaurant

• A café runs a double stamp day on its quietest weekday afternoon.
• A salon uses one to fill free slots in the week after a busy holiday.
• A restaurant offers double stamps on a rainy Monday, announced by message that morning.

Each one aims at a specific gap in the week rather than at regulars who would come anyway.

What to watch

Use it for a specific reason, such as a slow day, not every week, or regulars will wait for it. Tell customers in advance so they can plan the visit, and check afterwards whether the day brought extra visits or only moved them from another day.