Apple Wallet and Google Wallet
Wallet loyalty cards, explained
A wallet loyalty card is a stamp, points or cashback card that customers save to Apple Wallet or Google Wallet in about 10 seconds, without downloading an app. It updates after every visit, can appear on the lock screen near your shop and lets you send push messages. Rewardly sets one up in about 2 minutes.
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How does a wallet loyalty card work for your customers?
Everything happens on the customer's own phone. There is no app to download and no plastic card to forget.
- 1
Scan the QR code
At the counter, on a table stand or from a link you share. The phone camera opens your card's join page.
- 2
Save the card
One tap adds it to Apple Wallet on an iPhone or to Google Wallet on Android. It takes about 10 seconds.
- 3
Show it at the till
Staff scan the card and the new stamp or points appear on it right away. The card keeps the balance between visits.
Apple Wallet or Google Wallet: what is the difference?
Your customers do not have to choose. iPhones use Apple Wallet, Android phones use Google Wallet, and Rewardly issues the same card to both from one design.
| Phones | | |
|---|---|---|
| Phones | iPhone | Android phones |
| Pass type for loyalty | Store card | Loyalty card |
| Shows stamps or points | Yes | Yes |
| Updates after each visit | Yes | Yes |
| Lock screen near your shop | Up to 10 addresses, the phone decides when | Up to 10 addresses, Google decides when |
| Messages that notify the customer | Yes | Yes |
Platform facts from Apple's and Google's developer documentation, checked in November 2026. Every limit explained, with sources
What can a wallet loyalty card do, and what can it not do?
What it can do
- Show the current stamps, points or cashback balance, updated after every scan.
- Carry your logo, colours and a cover image, so it looks like your brand.
- Put push messages on the lock screen. Rewardly measures about a 90% read rate on them (Advanced plan and up).
- Remind customers when they are near one of up to 10 of your addresses (Advanced plan and up).
What it cannot do
- Take orders or bookings, show a menu or run games. Those need an app.
- Appear at a moment you pick. The phone decides when to show it.
- Work on a phone that has neither Apple Wallet nor Google Wallet.
- Make a weak reward worth the trip. The reward still has to be good.
How do you create a wallet loyalty card?
In Rewardly your first card takes about 2 minutes, without a developer.
Pick the card type
Stamps, points, cashback, VIP and more. Then set the reward, for example a free coffee after 10 stamps.
Design it
Add your logo, colours and a cover image. The same design goes to Apple Wallet and Google Wallet.
Share the QR code
Print it for the counter or send the link. Every customer who saves the card shows up in your dashboard.
How much does a wallet loyalty card cost?
Wallet loyalty cards are included in every plan, from €29.90/mo per location, with a 14 day free trial. Push messages and location reminders are included from the Advanced plan.
Guides to wallet loyalty cards
Read further on each step, from the first scan to the design of the card.
- How a wallet loyalty card works for the customer: from scan to free rewardWhat your customer sees and does, from the first scan to the free reward.
- Mobile wallets for business: which pass types exist and which you can useWhich pass types Apple Wallet and Google Wallet offer, and which ones a local business can issue.
- Mobile wallet marketing: what you can change on a card after it is savedWhat you can still change on a card after customers have saved it, and how to use that.
- Apple Wallet and Google Wallet loyalty cards: what they can and can't doThe real limits of wallet cards, from lock screen locations to message caps, with sources.
- How to design a loyalty card for Apple Wallet and Google WalletHow to design a card customers keep: logo, colours, image and reward text.
Questions about wallet loyalty cards
No. Apple Wallet is built into every iPhone and Google Wallet is available on Android phones. Customers save the card there in about 10 seconds.
Yes. Rewardly issues the same card to Apple Wallet on iPhones and to Google Wallet on Android phones, from one design.
Yes, from the Advanced plan. Messages appear on the lock screen and Rewardly measures about a 90% read rate.
The card still opens and can be scanned. The new balance appears as soon as the phone is back online.
With the Rewardly app or the web scanner on a phone or tablet. If you use Papaya POS, Storyous, Portos or Dotykačka, the card can also work through your till.
Explore the rest of the platform
How It Works
Go live in 2 minutes, step by step
Loyalty Cards
Stamp cards and points in the wallet
Vouchers
Sell gift cards and prepaid credit
VIP Cards
Tiered memberships for top customers
Benefit Cards
Perks for staff, partners, influencers
Analytics
Know your customers & what works
Push Notifications
Reach customers on their lock screen
Integrations
Works with your POS and booking tools
Go live today.
Two ways.
Book a 30-minute call and we'll build your card together, or let our AI set it up in 2 minutes. Your choice.
AI Setup in 2 minutes
Our AI designs your loyalty card, sets up your program and gets you live, all in under 2 minutes. No designer needed.
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