Apple Wallet
Apple Wallet is the app on every iPhone that stores payment cards, boarding passes, tickets and loyalty cards in one place. For a local business it is a home for its loyalty card that customers already have, with no extra app to install.
What Apple Wallet is
Apple Wallet comes preinstalled on iPhones. Besides Apple Pay cards it holds passes: digital cards issued by airlines, cinemas, shops and cafés. A pass shows a barcode or QR code at the counter, updates when the issuer changes it and can bring a short message to the lock screen. With Rewardly, an iPhone customer scans the QR code at your counter, fills in a short form and the card lands in Apple Wallet in about 10 seconds.
How it works for a café, salon or restaurant
- A café's stamp card sits next to the customer's bank card, so it is there at every payment.
- A salon's card shows the client's points, updated after each visit without anyone opening an app.
- A restaurant uses a location notification, so the card reminds members of lunch when they are near.
What to watch
Apple Wallet is only on Apple devices, so plan for Android customers too: the same card should go to Google Wallet. Adding a pass works on the phone, not on a computer, so put the QR code where people stand with their phone in hand. And keep the pass simple, because a crowded card is hard to read at the till.
Posts that use this term
- Apple Wallet and Google Wallet loyalty cards: what they can and can't do
- How a wallet loyalty card works for the customer: from scan to free rewardHow to add a loyalty card to Apple Wallet on iPhone
- Mobile wallets for business: which pass types exist and which you can use
- Building a loyalty app for your café or restaurant: costs and 10 questions
- The 8 Best Loyalty Apps for Coffee Shops Compared for 2026