Wallet pass
A wallet pass is a digital card stored in Apple Wallet or Google Wallet, such as a boarding pass, an event ticket, a gift card or a loyalty card. It carries a barcode or QR code, shows live details and updates without the holder doing anything.
What a wallet pass is
Passes are built into iPhone and Android phones, so the holder needs no extra app. The issuer can change what a pass shows, such as a stamp count or a balance, and the phone updates it; a pass can also bring a message to the lock screen. That makes it a low cost channel to customers who chose to keep it. A customer adds a Rewardly pass in about 10 seconds.
How it works for a café, salon or restaurant
- A café issues its stamp card as a pass, so regulars always have it with them.
- A salon sells gift vouchers that arrive as a pass, with the remaining value on the front.
- A restaurant gives members a pass for its VIP club, with their tier shown on the card.
What to watch
A pass is only useful while it stays in the wallet, so keep what it shows worth seeing and its messages rare. Design for a small screen: a name, the balance and one line about the reward. And check the pass on both Apple and Google phones, because the two wallets lay out the same pass differently.