Loyalty card
A loyalty card is a card that records a customer's visits or spending and turns them into rewards. It can be a paper card with stamps, a plastic card with a barcode or a digital card in the phone, and it is the most common way a local business rewards its regulars.
What a loyalty card is
Every loyalty card does two things: it identifies the customer and it keeps a count. The count can be stamps, points, cashback credit or a membership level, and a reward follows when it reaches a set value. Digital cards add what paper cannot: the business sees who comes back, and the card updates itself. Rewardly offers stamp, points, cashback, VIP, discount, gift card and voucher cards, and customers add one to their phone in about 10 seconds.
How it works for a café, salon or restaurant
- A café uses a stamp card, because its regulars buy the same drink often.
- A salon uses a points card, so a long treatment earns more than a quick trim.
- A restaurant uses cashback, which grows with the size of each table's bill.
What to watch
Pick one card type that matches how your customers buy, rather than combining several. Make the reward reachable within a normal season of visits, and ask staff to offer the card at every payment, since most customers never ask for one.