Digital loyalty card
A digital loyalty card is a loyalty card that lives in the customer's phone instead of their wallet. It usually sits in Apple Wallet or Google Wallet, collects stamps or points when staff scan it, and updates itself after every visit.
What a digital loyalty card is
The customer joins by scanning a QR code at the counter or opening a link, fills in a short form and saves the card, with no app to download. With Rewardly that takes about 10 seconds. iPhones save it to Apple Wallet and Android phones to Google Wallet. At the till, staff scan the card and the new balance appears on it. The card also opens without internet and shows a new stamp once the phone is back online.
How it works for a café, salon or restaurant
- A café puts the QR code by the register, so customers join while their order is being made.
- A salon sends the join link with the booking confirmation.
- A restaurant adds the code to the bill folder, where guests have a minute to spare.
What to watch
Customers have to see the card to use it, so offer it at every payment, above all in the first weeks. Ask only for the details you will really use, since every extra field loses people at signup. And keep the design clear, with the reward and the balance readable at a glance in the wallet.
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