Membership card
A membership card shows that a customer belongs to a business's club and unlocks the benefits that come with it, such as a standing discount or early access. Unlike a stamp card, it is about status rather than collecting toward one reward.
What a membership card is
A membership can be open to anyone, earned by spending or offered by invitation. Benefits apply on every visit for as long as the customer is a member, which makes the card a reason to choose you over a nearby competitor. In Rewardly, membership is part of the VIP card: it can be open to everyone or invite only, with invites sent by email or as a private link, and members can move up tiers with a growing discount.
How it works for a café, salon or restaurant
- A café offers a members' price on filter coffee to everyone who joins.
- A salon invites its most loyal clients to a VIP card with priority booking.
- A restaurant gives members early access to seasonal menus and events.
Each benefit is something a member notices at the till.
What to watch
Benefits must be visible and easy to use, or the card becomes a piece of plastic nobody remembers. Decide what membership costs you per visit before launching, and keep the rules short enough for staff to explain at the till.