Skip to content
Rewardly home
Start Free Trial

Tiered loyalty program

A tiered loyalty program sorts members into levels, such as Silver, Gold and Platinum, with better benefits at each higher level. Customers move up by visiting more often or spending more, which gives regulars a goal beyond the next reward.

What a tiered loyalty program is

Each tier has an entry threshold and its own benefits, often a bigger discount, early access or small extras. Unlike a stamp card, which starts again after each reward, a tier is a status the customer keeps. On a Rewardly VIP card, customers move up on their own after a number of visits or an amount spent, each tier carries its own discount, and the new tier shows on the card in the wallet at once.

How it works for a café, salon or restaurant

  • A café gives Gold members a larger discount once they pass a set number of visits.
  • A salon ranks clients by total spend, since a colour regular and a monthly trim client spend very differently.
  • A restaurant runs an invite only VIP card for its best guests, with a discount that grows by tier.

What to watch

Keep the number of tiers small and the thresholds reachable: if hardly anyone gets past the first level, the program feels closed. Give each tier a benefit people notice, and budget the discounts at the top, where your best customers will use them most.

Posts that use this term