SMS marketing
SMS marketing means sending offers, reminders and news to customers as text messages. Almost every phone receives them, but each message has a cost and customers must have agreed to receive marketing.
What SMS marketing is
A business collects phone numbers with consent and sends short texts through an SMS service, usually paying per message. Texts are read quickly, which makes them good for time sensitive news, but the cost grows with every send and the format allows little more than a line and a link. Rewardly does not send SMS; it sends messages to the loyalty card in the customer's wallet, which have a 90% read rate and no cost per message.
How it works for a café, salon or restaurant
- A café texts its join link to customers who asked for it at the counter.
- A salon uses texts for appointment reminders and keeps offers for the loyalty card.
- A restaurant sends one text before a holiday menu instead of a weekly stream.
Each text has a clear reason, so customers do not mute the number.
What to watch
Every SMS needs consent and a clear way to opt out. Count the cost per visit it brings, not per message sent, and avoid sending the same offer by text and by wallet message, or customers will feel chased.