Author
Adam Král
Articles: 7
Your top 10% of members visit almost five times as often as the average member
Data from 40,000+ loyalty cards: the top 10% of members visit about 24 times a year, almost five times the average. How to find and keep them.
More than half of regulars who go quiet for two months come back
Data from nearly 29,000 loyalty cards: 54% of regulars come back even after two quiet months. When they return and how to bring back more of them.
2 in 3 customers who open a loyalty join page become members. Where your QR code works best
Data from 48,848 join page visits: 70% of people who arrive directly, for example via an in store QR code, sign up, versus 28% from Instagram.
Your top 20% of members bring two thirds of your visits. How to find and keep them
The 80 20 rule tested on 60 real loyalty programs: the top 20% of members bring 65% of visits. How to find your regulars, keep them and grow the rest.
56% of new loyalty members come back within 90 days. Here is how fast, by industry
56% of new loyalty members come back within 90 days. Café members who return are typically back in 15 days, restaurants in 18, beauty in 27.
Members who return in their first month are 2.7 times as likely to stay a year
Loyalty program statistics from 9,528 real cards: members who return in their first month are 2.7 times as likely to still visit a year later.
How INCUPLE lost 5,000 loyal customers in one night, and what it did next
A family coffee roastery from Slovakia spent three years building a database of almost 5,000 loyal customers. Then one night its app crashed. Here is how it moved to loyalty cards in Apple and Google Wallet, and what happened in the first weeks.