Author
Zuzana Horváthová
Articles: 11
Bakery loyalty program: when a customer spends €3 every day
A bakery loyalty program: a stamp for one product, a sample calculation, what never to stamp, how to keep the morning queue moving and two ready messages.
Slow lunch Fridays: how hybrid work changed the lunch trade and what to do
Slow lunch Fridays since hybrid work? Measure the drop in your POS data, adapt Friday prep and menu, keep office regulars and win guests who work from home.
Off season in a tourist town: how a café wins over the locals
Off season café in a tourist town: why locals stayed away in high season, an offer that does not insult them, a year round loyalty card, hours and events.
Rainy day specials for cafés and restaurants: what to do when walk ins stop
Rainy day restaurant specials and promos that work: warm offers, a dry entrance, a same morning message to regulars, takeaway and staffing by the forecast.
How to handle customer complaints in a restaurant and keep the guest
How to handle customer complaints in a restaurant or café: a 4 step method, what staff may decide alone, what to say to 10 common complaints, and the follow up.
Building a loyalty app for your café or restaurant: costs and 10 questions
Building a loyalty app for a café or restaurant? Apple and Google fees, yearly updates, the steps a guest takes and 10 questions to ask before you sign.
Loyalty campaign example for a café: a 4 week plan with message texts
Loyalty campaign example for a café: a 4 week points card plan with the push texts, the staff line, what to count each week and the maths, downside included.
How much does a café loyalty program cost? One café, month by month
What a café loyalty program really costs per month: the plan from €29.90, reward cost of a full card, staff time, a printed stand and the first three months.
How to create a membership card for your café
Most cafés do not have a problem with the first visit. The problem is whether the guest comes back tomorrow, next week and next month.
Restaurant loyalty program: how to choose points, cashback or VIP and set it up
Restaurant loyalty program: points, stamps, cashback or VIP, with a lunch and a dinner example, the margin maths and how it works with your POS.
Loyalty program ideas for cafés and restaurants: 7 mechanics and what each costs
Loyalty program ideas for cafés and restaurants: 7 mechanics from stamps to VIP tiers, what each costs you in a worked example and how to choose one.