Win back campaign
A win back campaign is a message or offer sent to customers who have stopped coming, to bring them back before they are gone for good. It usually goes out after a set time without a visit and gives a concrete reason to return.
What a win back campaign is
The campaign starts with a rule: who counts as lapsed, and after how long. A daily café regular is lapsed after two weeks; a salon client may be fine after six. Then comes the message, often with a small reward that ends soon. In Rewardly you can set a follow up that goes out when a customer has not come back within a number of days you choose, on the Advanced and Professional plans, and those wallet messages have a 90% read rate.
How it works for a café, salon or restaurant
- A café writes "We miss you, your next coffee is on us this week" to card holders who skipped the last two weeks.
- A salon reminds a client who usually books every six weeks once eight have passed.
- A restaurant offers a free dessert to members who have not visited in three months.
What to watch
Set the timing by how often your customers normally come, not by a general rule. Keep the offer modest, so regulars do not learn to wait for it, and send it once rather than again and again. Then count how many lapsed customers actually return while the offer runs.
Posts that use this term
- How to win back lost customers: 12 messages you can send this week
- Which Loyalty Program Is Right for Your Business? A Practical Guide
- When to send a customer reminder: timing by trade, from our data
- More than half of regulars who go quiet for two months come back
- Automated messages for customers: the 3 to set up first