The 9 Best Loyalty Programs for Salons and Barbershops Compared for 2026

Which one fits best

If your booking suite already includes loyalty, start there: a stamp or points that land automatically when the appointment is paid beat any card that staff have to scan. Booksy and Salonized do that at no extra cost.

If your suite has no loyalty (Treatwell Connect, Mangomint, GlossGenius), charges more for it than for the subscription (Fresha), or sells it as a second subscription (Square), a standalone wallet card is the cheaper route, and for a salon in Europe Rewardly is the closest fit on the criteria below. It prices in euros per location with VAT stated, keeps client data on EU servers, puts a stamp or points card in Apple Wallet or Google Wallet with nothing to install, stamps per appointment or per retail product, carries VIP cards with tiers, and sells gift vouchers with no commission beyond the Stripe fee. What it does not do, and the suites do: take the booking, send a reminder tied to the appointment, or hold a no show deposit.

How we compared them

We looked at 21 products and kept the nine a salon or barbershop with one to five chairs can buy today with a published price or a published plan. We dropped Zenoti and Boulevard (quote only or US dollar enterprise pricing), Treatwell Connect (rebooking reminders and packages but no loyalty program, and a 35% plus VAT fee on a new client's first marketplace booking), Timely (its loyalty page could not be read and it bills European salons in US dollars), Loopy Loyalty, BonusQR and Loyalzoo (covered in our café and restaurant guides, no booking link), Boomerangme and Kangaroo Rewards (agency and US pricing). Two popular US suites, Mangomint and GlossGenius, did not show a loyalty program on the feature pages we read, which is worth checking before you sign.

Each product was checked for the same things: price per month and whether it is per location or per staff member, whether loyalty is included or an add on and what it costs, marketplace fees, trial and card, how clients join, reward types, rebooking and birthday messages and whether SMS costs extra, multi location pricing, and the main limitation. Prices come from the European or UK page of each vendor and we say which. We did not invent ratings or collect customer reviews. The order groups products by type and is not a ranking.

Comparison at a glance

Prices differ by plan and currency, so they are in the reviews below.

If you want to see how a wallet stamp card works at reception before reading on, you can create one with Rewardly free for 14 days.

Booking suites with loyalty built in

Booksy

Booksy is a booking suite with a client marketplace, and its digital stamp card is included in the plan.

• Best for: a barbershop or salon that already books through Booksy and wants a stamp card with no extra cost and no scanning.
• Pricing: £40 a month with all features included, plus £5 per extra user, plus VAT, with a 7 day trial and no card. Marketplace bookings are free; the Boost feature charges a one time 30% fee (minimum £5) on the first visit of a client Boost brought in. 500 marketing texts a month are free, then 5p each.
• Strengths: the card is stamped automatically with every qualifying visit, you can set a minimum appointment value, and memberships, packages and gift cards are in the same plan.
• Limitations: the page mentions only stamps, no points or tiers, and the card lives in the Booksy customer app, so a client who books by phone is outside it.
• Website: booksy.com

Salonized

Salonized is a Dutch booking suite with loyalty points from its Basic plan.

• Best for: a salon that wants points on services and products inside the booking system, priced in euros.
• Pricing: Appointments €21, Basic €39 and Pro €59 a month excluding VAT, plus €7.50 per extra employee on Basic and Pro and €31.50 to €51.50 per extra location depending on the plan, with a 14 day Pro trial and no card. SMS costs €0.11 to €0.15 a message. The optional Treatwell marketplace add on charges 35% on new Treatwell bookings plus 2% on prepaid online bookings.
• Strengths: six ways to earn points (per spend, per product, per service, per invoice and more), points rounded per invoice and redeemed at the register, gift cards.
• Limitations: rebooking reminders are on Pro only, and the help centre describes the points balance as something staff see at the register; whether clients see it themselves is not stated.
• Website: salonized.com

Fresha

Fresha is free or cheap to book with, and sells loyalty as a separate add on.

• Best for: a salon already on Fresha that wants tiers and referral rewards and accepts the add on price.
• Pricing: on the euro page, Independent €11.95 a month or Team €7.95 per team member a month, exclusive of sales tax, with a 7 day trial. The Client Loyalty add on is €49.95 per location a month. New clients from the Fresha marketplace carry a one time fee whose percentage is not on the page we could read. Automated texts: 20 free, then €0.15; marketing texts €0.20.
• Strengths: points for spend, bookings and reviews, up to five tiers, referral rewards for both sides, redemption online or at checkout, all inside the client's Fresha profile.
• Limitations: the loyalty add on costs about four times the Independent plan, and marketplace clients cost extra on top.
• Website: fresha.com

Vagaro

Vagaro is a US built suite with a UK price list and a loyalty program inside the base plan.

• Best for: a salon that wants booking, point of sale and loyalty in one subscription at a low entry price.
• Pricing: £20 a month for one location on the UK page, with a £30 figure under a Multiple Locations heading, and a 30 day trial. Each extra calendar is priced in US dollars in the FAQ, and each location is billed on its own.
• Strengths: a customer loyalty program, memberships and packages in the base plan, unlimited appointment reminders, a free card reader with its payments.
• Limitations: the pricing page says loyalty is included but does not describe it, the UK add on prices are open, and the loyalty details sit on a support site that blocked our checks.
• Website: vagaro.com

Phorest

Phorest is an Irish salon suite positioned for salons with three or more staff.

• Best for: a larger salon that wants loyalty, referral, memberships and staff management from one vendor and is willing to take a quote.
• Pricing: no prices on the site; Starter, Grow, Ultimate and Elite are quote only, and the site says it does not offer a free trial. SMS is metered.
• Strengths: points earned only after a completed, paid appointment, treats, referral and birthday points, memberships, multi location support.
• Limitations: no public price, no trial, and the pricing page lists Treatcard on Starter and a digital loyalty programme on Ultimate or as an add on without explaining the difference.
• Website: phorest.com

Square Appointments and Square Loyalty

Square sells booking and loyalty as two products that share one till.

• Best for: a salon that takes payments with Square and wants loyalty in the same dashboard.
• Pricing (UK): Square Appointments is free for one location, Plus £29 and Premium £69 per location a month. Square Loyalty is an add on at £25 per location a month for up to 500 loyalty visits, £45 for 501 to 1,500 and £65 above that, with a 30 day trial. Card payments cost 1.75% on the free plan and 1.6% on the paid ones.
• Strengths: clients join at the point of sale, on Square Online, by invoice or through a signup link, points by visit, spend or item, no show fees from Plus, no marketplace fee.
• Limitations: two subscriptions, and the loyalty price grows with the number of loyalty visits, which a busy barbershop reaches quickly.
• Website: squareup.com

Standalone loyalty tools that work next to any booking system

Rewardly

Rewardly, the publisher of this guide, makes loyalty cards for Apple Wallet and Google Wallet. Clients add the card from a QR code at reception in about 10 seconds, and staff stamp it with the Rewardly scanner, which runs in a web browser on any phone.

• Best for: a salon or barbershop in Europe whose booking system has no loyalty, or charges more for it than the booking itself, and that wants a wallet card, VIP tiers and gift vouchers in one subscription.
• Pricing: Basic €29.90, Advanced €49.90 and Professional €79.90 per location a month, excluding VAT, with two months free on yearly billing. Groups of five or more locations get Enterprise pricing. The 14 day trial needs a card on file but charges nothing, setup takes about 2 minutes, and cards are unlimited on every plan, so a haircut card and a product card cost no extra.
• Strengths: stamps per appointment or per retail product, seven card types including VIP cards with tiers, a fully customisable card design and EU hosting. From Advanced, push messages can go out on their own after a visit, a new stamp or a birthday, or on a date you schedule up to a year ahead. Gift vouchers on Professional sell online with no commission beyond the Stripe fee. No marketplace fee, no per staff pricing.
• Limitations: there is no free plan. Push messages start on Advanced and gift vouchers on Professional. Rewardly does not take bookings, does not send reminders tied to an appointment, does not hold no show deposits, has no SMS channel, and its till connections are for Papaya POS, Storyous, Dotykačka and Portos, not for salon suites. A referral program is included on every plan.
• Website: rewardly.me

Passtastic

Passtastic sells a cheap base plan and adds features as €9 packs.

• Best for: a barbershop that wants a six plus one wallet stamp card at the lowest base price, or a membership card.
• Pricing: €19 a month excluding VAT (€171 a year) for one location, one program, unlimited clients and free push, with a 14 day trial and no card. Packs are €9 a month each or €29 for all four (automated messages such as birthday and win back, client insights, referral and review requests, the till connection); extra locations €15, SMS from €0.08, a second program €5.
• Strengths: Apple Wallet and Google Wallet, its own app with nothing to download, stamps, points, levels, memberships, store credit and gift cards.
• Limitations: no link to any booking suite, so stamps are scanned by staff, and we could not find a legal entity named on its site, which is worth asking about before you hand over a client list.
• Website: passtastic.io

Stamp Me

Stamp Me is an app based stamp card with physical stamping tools.

• Best for: a salon that wants a tap device at reception and whose clients will install an app.
• Pricing: Lite €29, Pro €49, Elite €169 a month, each for a single location, with 30 days free after you publish the first card. Two published cards are included and extra ones cost €15 one time.
• Strengths: the StampPod tap device, a Birthday Club and a lapsed client feature, unlimited push messages, no till or booking link needed.
• Limitations: the card lives in the Stamp Me app, so the client must install it, and every plan covers one location.
• Website: stampme.com

How to choose a loyalty program for a salon or barbershop

Start from your booking system

If it includes loyalty (Booksy, Salonized from Basic, Vagaro), use it: the stamp lands when the appointment is paid and nobody scans anything. If it sells loyalty as an add on (Fresha, Square), put the add on price next to a standalone card at €19 to €50 and decide whether automatic enrolment is worth the difference. If it has none, a standalone card is the only route.

Match the card to the visit rhythm

A barber client at eight to twelve visits a year fills a six plus one card in half a year; a colourist's client at six visits a year needs a four plus one card or points instead. Make the reward reachable within three months or it stops working. Our guide on how many stamps to put on a card has the arithmetic.

Treat the rebooking as the reward event

The next appointment is worth more than the free cut. Look for a reminder that goes out when the client is due (the suites do this from the booking; standalone tools can only send a push after a visit or on a schedule) and consider a reward for rebooking at checkout rather than for the visit itself.

Count the real monthly cost

Most suites charge per staff member (Fresha €7.95, Booksy £5, Salonized €7.50), Vagaro and Square per location, and the standalone tools per location. A salon with six chairs pays differently from a barber with two. Add the loyalty add on, the SMS price and, if you take marketplace bookings, the new client fee: Fresha's one time fee, Treatwell's 35% plus VAT, Booksy Boost's 30%.

Put retail on the card

Shampoo and styling products carry the margin. Points per product (Salonized, Fresha, Vagaro, Square) or a stamp per product (Rewardly) make the retail shelf part of the program.

Use memberships and vouchers

A monthly beard membership or a ten blow dry package brings cash in before the visit, and gift vouchers sell all December. Booksy, Vagaro, Fresha and Phorest have packages inside the suite; Passtastic carries membership cards, Rewardly VIP cards with tiers, and both sell gift vouchers online from the same card.

Decide what you need against no shows

Deposits and no show fees live in the suites (Fresha, Booksy, Phorest, Square Plus, Salonized prepay). No standalone loyalty tool does this, so if no shows are your biggest cost, the suite question comes first.

You can see how a card could look for your salon with the free loyalty card maker, without signing up. For the broader picture, see Rewardly's pages for salons and spas and nail salons.

Loyalty apps vs digital wallet cards

The suites keep loyalty inside their own client app (Booksy, Fresha), which works when the client already books there and fails for the walk in or the phone booker. A wallet card has nothing to install and shows the stamps on the lock screen, but it is stamped by staff rather than by the booking. For a salon whose clients all book through one app, the suite wins; for a barbershop with walk ins, the wallet card does. Our comparison loyalty app vs wallet card: which one pays off walks through the decision.

Frequently asked questions

What is the best loyalty program for a small salon?

The one already inside your booking system, if it has one at no extra cost: Booksy's stamp cards or Salonized's points. Without that, a wallet card such as Rewardly or Passtastic, which works next to any booking system.

Do clients need to download an app?

For Booksy and Fresha the loyalty lives in their client app. For Rewardly and Passtastic the card sits in Apple Wallet or Google Wallet with nothing to install. Stamp Me needs its own app.

How much does salon loyalty software cost?

Included in some suites (Booksy at £40, Salonized at €39), an add on in others (Fresha €49.95 per location, Square from £25 per location), and €19 to €30 a month for a standalone wallet card. Add per staff fees, SMS and marketplace fees to compare honestly.

Stamps or points for a barbershop?

Stamps. Every cut costs about the same, so a stamp per visit is fair and a six plus one card is understood at a glance. Points suit salons with varied services and retail.

Can a loyalty card replace a booking system?

No. None of the standalone tools here takes bookings, sends appointment reminders or holds deposits. They sit next to the booking system you have.

Does Rewardly need a card for the free trial?

Yes. You add a payment card when you sign up and nothing is charged for 14 days. There is no free plan after the trial, and you can cancel before it ends.

Conclusion

Start from your booking system: use its loyalty if it is included, price the add on against a standalone card if it is not, and remember that the next booking is the reward that matters. If your suite has no loyalty or charges more for it than the booking itself, and you want a wallet card with VIP tiers and gift vouchers you can set up in about 2 minutes, try Rewardly for 14 days and judge it against the others on this list.

Disclosure: Rewardly publishes this guide and is one of the nine products in it. Every product is judged on the same criteria, and where another one fits a salon better, we say so. Prices and features were checked on 30 October 2026 on each vendor's own pages. They change, so confirm before you buy.

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