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Insights & Updates
Strategies, stories, and insights for businesses that want customers coming back.
Branded wallet cards that sell
A paper stamp card gets lost. Most guests never download a standalone app. And an SMS with no context rarely brings anyone back to your business.
Selling digital vouchers that actually earn
Gift vouchers are often left to the last minute. The customer wants to buy a gift in the evening, at the weekend or five minutes before closing.
How geotargeting works in a mobile wallet
When a customer walks past your business and a loyalty card or a relevant offer shows up on their phone, it is no coincidence.
A guide to loyalty programs for local businesses
An empty café card with ten boxes is no longer enough. If a guide to loyalty programs for local businesses is to be truly useful, it has to solve what owners struggle with every day.
How much does a loyalty program for a café cost?
A café owner usually starts thinking about it when they see a packed room on Monday morning but a slow Tuesday afternoon. Loyalty is not a nice extra.
One tap loyalty onboarding
When a guest hesitates at the till about joining your loyalty program, you are losing seconds.
Loyalty without an app that actually drives revenue
A café owner does not want to figure out why a customer did not download yet another app. They want that customer back tomorrow.
6 best ways to reactivate customers
When a customer stops coming in, the problem rarely started yesterday. The gap between the first and the next visit quietly grows, your brand fades from view and the competition gets in first.
7 loyalty reward ideas that actually work
A paper card with a free tenth coffee is no longer enough on its own. Customers want a reward they understand in a second, staff need it to be easy to hand out and the owner needs to see it in revenue.
Apple Wallet vs a custom loyalty app
The owner of a café, restaurant or beauty business today is not just deciding what reward to give customers.
Gift cards that genuinely increase revenue
December. A full house. A queue at the till. And a customer asks whether you sell gift cards. If the answer is no, you are not losing just one sale.
How to create a membership card for your café
Most cafés do not have a problem with the first visit. The problem is whether the guest comes back tomorrow, next week and next month.