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Insights & Updates
The Rewardly blog is a free library of practical guides for cafés, restaurants, salons and shops that want customers to come back: how to set up a digital loyalty card, which rewards work, how to write push messages that get read, and case studies built from anonymised data of businesses using Rewardly.
Your 14 day Rewardly trial: what to set up on day 1, day 3 and day 10
How to get the most from your 14 day Rewardly free trial: what to set up on day one, how to win first customers on day three and what to check on day ten.
Massage and spa gift vouchers: what to sell so people buy them
Massage and spa gift vouchers: three voucher types, ready wording, where to sell them and what to do when the recipient calls. For studios and salons.
How to switch from paper loyalty cards to digital without complaints
How to switch from paper loyalty cards to digital in three weeks: the poster text, one sentence for your staff and what to do with half full paper cards.
The 10 Best Gift Voucher Tools for Restaurants and Salons Compared for 2026
We compared 10 gift voucher tools for restaurants and salons on commission, subscription, redemption at the till and partial use, with the break even for each.
Black Friday for a small shop: a discount for everyone, or a reward for regulars?
Black Friday for small businesses: what a 20% discount for everyone costs versus a reward for regulars. A sample calculation, three options and a message.
Birthday and name day messages that bring customers back: 10 gift ideas
Birthday rewards for customers: 10 gift ideas by business, two ready messages for birthdays and name days, how long a gift should last and how to measure it.
2 in 3 customers who open a loyalty join page become members. Where your QR code works best
Data from 48,848 join page visits: 70% of people who arrive directly, for example via an in store QR code, sign up, versus 28% from Instagram.
The 8 Best Loyalty Apps for Coffee Shops Compared for 2026
We compared loyalty apps for coffee shops on price, wallet cards, POS integrations and setup time. See which stamp card app suits your café.
5 loyalty program numbers to check every month
How to measure loyalty program success: five numbers to check every month, what a drop in each one means and one concrete step to take for each. No jargon.
Building a loyalty app for your café or restaurant: costs and 10 questions
Building a loyalty app for a café or restaurant? Apple and Google fees, yearly updates, the steps a guest takes and 10 questions to ask before you sign.
Your top 20% of members bring two thirds of your visits. How to find and keep them
The 80 20 rule tested on 60 real loyalty programs: the top 20% of members bring 65% of visits. How to find your regulars, keep them and grow the rest.
How to get Google reviews from your regulars
How to get more Google reviews: when to ask, where to get your link, two ready to use messages, replying to bad reviews and why not to offer rewards.