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The Rewardly blog is a free library of practical guides for cafés, restaurants, salons and shops that want customers to come back: how to set up a digital loyalty card, which rewards work, how to write push messages that get read, and case studies built from anonymised data of businesses using Rewardly.
Rewardly POS integrations compared: Papaya POS, Storyous, Portos and Dotykačka
Rewardly POS integrations with Papaya POS, Storyous, Portos and Dotykačka compared: how they work, what they handle at the till, where their limits are and which to choose.
Gift voucher template or selling online: which do you need?
Gift voucher template in Word: what to put on it, how to track vouchers in Excel and when it pays to sell gift vouchers online instead. A guide for owners.
How to sell Christmas gift vouchers: a six week plan for local businesses
Every December, people ask at your counter if you sell vouchers. Most of them would have bought one weeks earlier if they had known. Here is a week by week plan to sell Christmas vouchers online, with or without your own website, and to turn every recipient into a regular.
Stamp per visit or stamp per product? How to set the earning rule on your loyalty card
One stamp per visit, or one stamp per coffee? The earning rule decides whether your card drives more visits or bigger orders. Here is how to pick it in five minutes, with the math.
How INCUPLE lost 5,000 loyal customers in one night, and what it did next
A family coffee roastery from Slovakia spent three years building a database of almost 5,000 loyal customers. Then one night its app crashed. Here is how it moved to loyalty cards in Apple and Google Wallet, and what happened in the first weeks.
Which Loyalty Program Is Right for Your Business? A Practical Guide
What behavior do you want to change? Every loyalty mechanism is an answer to this question.
Digital membership card: how to introduce one and what to offer members
Digital membership card in 5 steps: who it is for, tiers by visits or spend, discounts with a margin example and the one line staff say at the till.
Digital voucher: what it is and how it works from purchase to redemption
A digital voucher is prepaid credit or a number of visits bought online and scanned at the till. The six steps, one worked example and what it costs.
Loyalty campaign example for a café: a 4 week plan with message texts
Loyalty campaign example for a café: a 4 week points card plan with the push texts, the staff line, what to count each week and the maths, downside included.
When to send a customer reminder: timing by trade, from our data
When to send a customer reminder: 47 days for coffee shops, 32 for bakeries, 44 for restaurants, 45 for beauty. How to choose the days and what to say.
How to get repeat customers: a simple system for cafés, restaurants and salons
How to get repeat customers in six steps, from the first visit to measuring your repeat rate, with ideas for cafés, restaurants and salons and a 30 day plan.
Gift cards for small business: how to set up digital ones that pay off
Gift cards for small business in six steps: choose amounts, write the rules, set up an online shop and redeem at the counter. A practical guide for owners.