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Insights & Updates
The Rewardly blog is a free library of practical guides for cafés, restaurants, salons and shops that want customers to come back: how to set up a digital loyalty card, which rewards work, how to write push messages that get read, and case studies built from anonymised data of businesses using Rewardly.
Salon loyalty program: rewards for clients who visit every few weeks
Salon loyalty program for hair and beauty: size the stamp card to a 4 to 6 week visit rhythm, rebook at the desk, add VIP tiers and a follow up after N days.
How much does a digital loyalty program cost? From €29.90 a month
Digital loyalty program cost: plans from €29.90 a month, a break even table by trade, and what to ask before you sign. No setup fee, 14 day trial.
Push notifications for local businesses: what to send, when and how often
Push notifications for local businesses on a wallet card: consent, how often to send, a message formula, 6 example texts, timing and what not to send.
How to design a loyalty card for Apple Wallet and Google Wallet
Design a loyalty card for Apple Wallet and Google Wallet: logo size, colours and contrast, image, text that fits, a café example and a two phone test.
How to sell more gift vouchers online: where to promote, which amounts, when
How to sell gift vouchers online: where to promote your voucher shop, three amounts built from your average ticket and when to start before each gift date.
Location notifications on wallet cards: how geotargeting works and its limits
Location notifications on wallet cards explained: what iPhone and Android do, the 10 place and 3 message limits, Rewardly geo push from €49.90, examples.
Do loyalty programs work for small businesses? What the data shows
Do loyalty programs work for small businesses? Rewardly data on 40,000+ cards, one outside study, when they fail and an 8 week test for your shop.
How much does a café loyalty program cost? One café, month by month
What a café loyalty program really costs per month: the plan from €29.90, reward cost of a full card, staff time, a printed stand and the first three months.
How to get customers to join your loyalty program: join form and sign up rate
2 in 3 people who open a join page become members. What to ask on the join form, what a good sign up rate is (median 72%) and how to raise yours.
Loyalty without an app: when it works, when an app is better, what it earns
Loyalty without an app works when customers return within weeks. Three tests, sign up data, a break even example and when your own app is the better choice.
How to win back lost customers: 12 messages you can send this week
How to win back lost customers: when a customer counts as lost, a three message sequence and 12 ready texts for push, SMS, email and the counter.
Loyalty reward ideas: what to give, what it costs and what it is worth
Loyalty reward ideas with the numbers: what to give, what each reward costs against its menu price, examples for cafés and shops and a check before launch.