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The Rewardly blog is a free library of practical guides for cafés, restaurants, salons and shops that want customers to come back: how to set up a digital loyalty card, which rewards work, how to write push messages that get read, and case studies built from anonymised data of businesses using Rewardly.
Apple Wallet and Google Wallet loyalty cards: what they can and can't do
What Apple Wallet and Google Wallet loyalty cards can do: lock screen near 10 places, 3 notifying messages in 24 hours, card fields and updates, with sources.
Gift card revenue: how gift cards make money for a small business
Gift card revenue for a small business: how gift cards earn, with a worked café and salon example, what they cost with Rewardly and three numbers to track.
How to create a membership card for your café: a VIP coffee club that pays
Café membership card as a VIP coffee club: three tiers by visits, discounts checked against margin, the cost per member per month and what to say at the till.
How to set up a cashback card in a restaurant: percentage, cost and till
Cashback card in a restaurant: pick the percentage from your margin, see the downside case and let guests spend the credit at the till. A worked example.
Mobile wallet marketing: what you can change on a card after it is saved
Mobile wallet marketing means a card you can still change after customers save it: design, reward text, the back, locations and messages, and when each shows.
Mobile wallets for business: which pass types exist and which you can use
Mobile wallet for business explained: the pass types in Apple Wallet and Google Wallet and which a café, bakery or salon can issue, from €29.90 a month.
Loyalty program trends 2026 for local businesses: 4 shifts backed by data
Loyalty program trends for 2026 that hold up: wallet habit, the second visit and your top 20% of members, with sources and Rewardly data. For cafés and salons.
Digital loyalty card examples: 8 setups with reward, threshold and staff line
Digital loyalty card examples: 8 setups for a café, bakery, restaurant, barbershop, salon, nail studio, shop and a chain, with reward, threshold and staff line.
Loyalty program costs: the hidden fees and the real 12 month total
Loyalty program costs beyond the monthly fee: setup, printed cards, staff time, per message fees and exit costs. A 12 month total and 12 questions.
Paper vs digital loyalty card: costs, lost cards and fraud compared
Paper vs digital loyalty card compared: print cost, forgotten cards, stamp fraud, data and staff time, with a worked café example and when paper is fine.
How to launch a loyalty program that works: the plan to make before day one
How to launch a loyalty program that works: set the goal, budget, rules and terms, brief your staff, pick success metrics and use a one page checklist.
How to launch a loyalty card without an app: from setup to 100 members
How to launch a loyalty card without an app: pick the reward, place the QR code, teach staff one line and check the numbers after 7 and 30 days.