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The Rewardly blog is a free library of practical guides for cafés, restaurants, salons and shops that want customers to come back: how to set up a digital loyalty card, which rewards work, how to write push messages that get read, and case studies built from anonymised data of businesses using Rewardly.
Loyalty app vs wallet card: decision table and 3 year cost
Loyalty app vs wallet card: a decision table and a 3 year cost comparison with illustrative numbers you replace with your own quote, café example included.
Restaurant loyalty program: how to choose points, cashback or VIP and set it up
Restaurant loyalty program: points, stamps, cashback or VIP, with a lunch and a dinner example, the margin maths and how it works with your POS.
Why customers stop using your loyalty program, and how to fix each reason
Why customers stop using loyalty programs: they never join, never collect or never claim. Six reasons, how to spot each in your numbers and one fix for each.
Customer retention ideas for cafés, restaurants, bakeries, salons and shops
Customer retention ideas for a café, restaurant, bakery, salon, barbershop and shop: three or four ideas and one number to watch for each trade.
Customer retention strategies for small business: 8 ideas by cost and effort
Customer retention strategies for a small business, ranked by cost and effort: eight ideas from free habits at the till to VIP tiers, with the maths.
How a wallet loyalty card works for the customer: from scan to free reward
What the customer sees: scan a QR code, save the card to Apple Wallet or Google Wallet, collect stamps, get the reward and a message on the lock screen.
Automated messages for customers: the 3 to set up first
Automated messages for customers: the welcome, follow up and birthday message to set up first, with the text to write and the follow up built step by step.
Digital loyalty cards: how they work, what they cost and how to launch one
Digital loyalty cards explained: how they work for customers and at the till, the 7 card types, prices from €29.90 a month and a one week launch plan.
How to set up loyalty rewards that work: value, cost and threshold
How to set up loyalty rewards that work: the give back rate formula, worked examples for a café, a salon and a shop, and perceived value versus real cost.
How to choose loyalty software: 10 criteria and a scorecard for small business
How to choose loyalty software for a small business: 10 criteria, a 1 to 3 scorecard and honest answers on joining, staff speed, cost and contract.
Loyalty program ideas for cafés and restaurants: 7 mechanics and what each costs
Loyalty program ideas for cafés and restaurants: 7 mechanics from stamps to VIP tiers, what each costs you in a worked example and how to choose one.
How Businesses Make Money with Rewardly
Paper cards get lost. Apps get deleted. Emails get ignored. Rewardly lives in your customers' wallet and actually makes you money. Here's the math.