Use your loyalty data in
Brevo segments and automations

Your newsletters run in Brevo, but your customers, points and tiers live in Rewardly. Connect the two and Brevo receives members who agreed to marketing together with their loyalty data and events, so you can build segments and automations on them.

Connection: Paste an API key
Destination: A list called Rewardly
What is synced: Contact details, points, tier, events

Why connect Brevo

Loyalty data where you send

Points, tier and card code sit on the Brevo contact. Segment everyone with a Gold tier or more than 500 points and send them an offer.

Automations from loyalty events

A reward issued or a points change reaches Brevo as an event, and can start an automation there. Welcome, reward and win back series are built in Brevo as you know it.

Consent stays respected

Only members who agreed to marketing are sent. If someone unsubscribes in Brevo, Rewardly does not subscribe them again unless they give consent again in Rewardly.

How it works

From pasting an API key to loyalty data you can use in Brevo.

1
Connect Brevo
Open Settings, then Integrations, then Email, and click Brevo. Create an API key in Brevo and paste it into Rewardly. The key needs to be allowed to create attributes and lists.
2
Import your members
Rewardly creates a list called Rewardly in your Brevo account, or finds it if it exists, and sends everyone who already agreed to marketing emails. The screen shows the progress.
3
Loyalty data and events flow to Brevo
Every loyalty event is sent as it happens and updates the contact. Build segments on the attributes and start automations from the events.

What the integration can do

Connection with a Brevo API key
A list called Rewardly, found or created for you
A first import of every member who agreed to marketing emails
Name and email, plus the phone number when it starts with a plus sign
Points, cashback, tier, card code, member since date, tags and birthday as Brevo attributes
Loyalty events sent to Brevo as they happen
Changes to name, phone, email, tags, points and tier update the contact
A member who withdraws consent is unsubscribed in Brevo
Works with every loyalty program type: stamps, points, cashback and memberships
Disconnect at any time, the contacts stay in Brevo

What data is exchanged

From Brevo to Rewardly

Unsubscribes, so the person is not subscribed again unless they give consent again in Rewardly

From Rewardly to Brevo

Email, first name and last name
Phone, when the number starts with a plus sign
REWARDLY_POINTS, REWARDLY_CASHBACK, REWARDLY_TIER and REWARDLY_CARD_CODE
REWARDLY_MEMBER_SINCE, REWARDLY_TAGS and REWARDLY_BIRTHDAY
Loyalty events such as loyalty_updated and reward_issued
Profile changes and consent withdrawals

Rewardly creates the REWARDLY attributes in your Brevo account when you connect. Tags arrive as comma separated text. A phone number that Brevo refuses is left out and the rest of the contact still goes through.

Good to know before you connect

Not sure the integration fits? Contact us

Only members who agreed to marketing emails are sent. Everyone else stays out, both in the first import and in the live sync.
Rewardly sets email consent only. It never sets SMS consent and does not send SMS.
Contacts without an email address are skipped.
Rewardly does not send emails. You write and send campaigns in Brevo.
The connection works one way. Nothing is imported from Brevo into Rewardly.
Rewardly sends the loyalty data it holds, not purchases or spend from your till.
A member deleted in Rewardly is not deleted in the tool.
Your API key must be allowed to create attributes and lists.
Rewardly uses one list called Rewardly. You cannot choose another list.
Delete the API key in Brevo as well if you want to remove its access completely.
When you disconnect, Rewardly stops sending. The contacts stay in Brevo.
If Brevo stops accepting the connection, the settings screen asks you to connect again.