Use your loyalty data in
Resend contacts and automations

Your emails are sent with Resend, but your customers, points and tiers live in Rewardly. Connect the two and Resend receives members who agreed to marketing together with their loyalty data, and loyalty events can start your Resend automations.

Connection: Paste a full access API key
Destination: Your Resend contacts, no list
What is synced: Contact details, points, tier, events

Why connect Resend

Loyalty data on every contact

Points, tier and card code sit on the Resend contact, so your own emails can use them.

Automations from loyalty events

A reward issued or a points change reaches Resend as an event, and can start an automation there.

Consent stays respected

Only members who agreed to marketing are sent. If someone unsubscribes in Resend, Rewardly does not subscribe them again unless they give consent again in Rewardly.

How it works

From pasting an API key to loyalty data and events you can use in Resend.

1
Connect Resend
Open Settings, then Integrations, then Email, and click Resend. Create a full access API key in Resend and paste it into Rewardly. A send only key is refused.
2
Import your members
Rewardly sends everyone who already agreed to marketing emails to your Resend contacts. The screen shows the progress.
3
Loyalty data and events flow to Resend
Every loyalty event is sent as it happens and updates the contact. Loyalty events can start Resend automations.

What the integration can do

Connection with a full access Resend API key
A first import of every member who agreed to marketing emails
Email, first name and last name on the contact
Points, cashback, tier, card code, member since date, tags, birthday and phone as contact properties
Loyalty events sent to Resend as they happen
Changes to name, phone, email, tags, points and tier update the contact
A member who withdraws consent is unsubscribed in Resend
No list to pick, contacts go to your Resend contacts
Works with every loyalty program type: stamps, points, cashback and memberships
Disconnect at any time, the contacts stay in Resend

What data is exchanged

From Resend to Rewardly

Unsubscribes, so the person is not subscribed again unless they give consent again in Rewardly

From Rewardly to Resend

Email, first name and last name
rewardly_points, rewardly_cashback, rewardly_tier and rewardly_card_code
rewardly_member_since, rewardly_tags and rewardly_birthday
rewardly_phone, as text
Loyalty events that can start Resend automations
Profile changes and consent withdrawals

Rewardly creates the properties in your Resend account when you connect. Tags arrive as comma separated text. If an event name has no automation trigger yet, Rewardly creates the event name in Resend first.

Good to know before you connect

Not sure the integration fits? Contact us

Only members who agreed to marketing emails are sent. Everyone else stays out, both in the first import and in the live sync.
Rewardly sets email consent only. It never sets SMS consent and does not send SMS.
Contacts without an email address are skipped.
Rewardly does not send emails. You write and send campaigns in Resend.
The connection works one way. Nothing is imported from Resend into Rewardly.
Rewardly sends the loyalty data it holds, not purchases or spend from your till.
A member deleted in Rewardly is not deleted in the tool.
Your API key must have full access. A send only key is refused.
An event that is delivered again can start an automation twice.
Delete the API key in Resend as well if you want to remove its access completely.
When you disconnect, Rewardly stops sending. The contacts stay in Resend.
If Resend stops accepting the connection, the settings screen asks you to connect again.