Turn loyalty members into
Mailchimp subscribers, automatically

Your Mailchimp list grows every time a guest joins your loyalty card. Rewardly sends each member who agreed to marketing emails to your audience and keeps it up to date, so you only have to write the newsletter.

Connection: Sign in and allow, no key
List: One Mailchimp audience
What is synced: Email, name, phone, birthday
Plan: Advanced, Professional, Enterprise

Why connect Mailchimp

No more CSV exports

Members who join at the till, on the join page or online land in your audience on their own. The list no longer goes stale after a few days.

Keep the tool you know

You keep writing and sending campaigns in Mailchimp. Welcome emails, offers, birthday emails and we miss you emails work as before.

Consent stays respected

Only members who agreed to marketing are sent. If someone unsubscribes in Mailchimp, Rewardly never adds them back.

How it works

From connecting your Mailchimp account to an audience that fills itself.

1
Connect Mailchimp
Open Settings, then Integrations, and click Connect Mailchimp. Sign in to Mailchimp and click Allow. There is no API key to copy. It takes about a minute.
2
Pick your audience
Choose the Mailchimp audience that receives your members. An existing audience works. Rewardly sends everyone who already agreed to marketing emails.
3
The audience keeps itself up to date
A new member is in your audience within seconds. Profile changes follow, and a member who withdraws consent is unsubscribed.

See it in your dashboard

Pick the audience once. The counts show who is in the list, who unsubscribed and which contacts Mailchimp refused. Sync again whenever you like.

What the integration can do

One Mailchimp audience of your choice, existing audiences work
A first sync of every member who agreed to marketing
New members in your audience within seconds
Changes to name, phone and email update the contact
A changed email address is updated, not duplicated
Birthday (month and day) and a Rewardly tag for segments and birthday emails
A member who withdraws consent is unsubscribed
A member deleted in Rewardly is permanently deleted in Mailchimp
Works with every loyalty program type: stamps, points, cashback and memberships
Sync again, change the audience or disconnect at any time

What data is exchanged

From Mailchimp to Rewardly

Unsubscribes, so Rewardly never adds the person back
Contacts Mailchimp refused, shown as a count

From Rewardly to Mailchimp

Email, first name and last name
Phone
Birthday (month and day)
A Rewardly tag
Profile changes and consent withdrawals
Deleted members

Rewardly only touches the contacts it sent. Contacts you already had in Mailchimp stay untouched.

Good to know before you connect

The Mailchimp integration is included in the Advanced, Professional and Enterprise plans.

Not sure the integration fits? Contact us

Only members who agreed to marketing emails are sent. Everyone else stays out.
One audience per Rewardly project.
The connection works one way. Contacts are not imported from Mailchimp into Rewardly.
Points, stamps, visits and spend are not synced, so there is no segment by points yet.
Rewardly does not send emails. You write and send campaigns in Mailchimp.
Disconnecting stops the sync. The contacts stay in your audience.
If Mailchimp stops accepting the connection, the settings screen asks you to connect again.