Author
David Maroši
CEO
David is the CEO of Rewardly, the Bratislava company behind wallet loyalty cards, vouchers and push messages. On the blog he writes about marketing for cafés, restaurants, bakeries and salons, the messages that bring customers back, and growing a small business.
Articles: 28
How to respond to Google reviews, even the bad ones: 15 examples to copy
How to respond to Google reviews: what Google advises, how fast to reply and 15 example replies to praise and complaints, including how to report a fake review.
Bakery loyalty program: when a customer spends €3 every day
A bakery loyalty program: a stamp for one product, a sample calculation, what never to stamp, how to keep the morning queue moving and two ready messages.
How to announce a new product to customers, starting with your regulars
How to announce a new product to customers: where and when to tell regulars, how to get them to try it, 3 message templates and how to know if it sells.
Slow lunch Fridays: how hybrid work changed the lunch trade and what to do
Slow lunch Fridays since hybrid work? Measure the drop in your POS data, adapt Friday prep and menu, keep office regulars and win guests who work from home.
Off season in a tourist town: how a café wins over the locals
Off season café in a tourist town: why locals stayed away in high season, an offer that does not insult them, a year round loyalty card, hours and events.
Rainy day specials for cafés and restaurants: what to do when walk ins stop
Rainy day restaurant specials and promos that work: warm offers, a dry entrance, a same morning message to regulars, takeaway and staffing by the forecast.
Road works outside your business: how to keep customers coming for months
Road work affecting your business? How to warn regulars early, sign a clear way in, update your Google profile and give customers a reason to keep coming.
Sales are down: did you lose customers, or do they come less often?
Why are your sales down? Split the drop into guests, visits per guest and average ticket to see if you lost customers or they come less often. With an example.
How to handle customer complaints in a restaurant and keep the guest
How to handle customer complaints in a restaurant or café: a 4 step method, what staff may decide alone, what to say to 10 common complaints, and the follow up.
Nail salon loyalty card: a reward that follows the infill rhythm
A nail salon loyalty card built on the infill rhythm: a reward on the sixth visit, the cost calculation, three cheap rewards and a reminder after 30 days.
Birthday and name day messages that bring customers back
Birthday messages for customers, plus name day messages: why a small gift beats a percentage discount, two ready to use texts and how to check they work.
Building a loyalty app for your café or restaurant: costs and 10 questions
Building a loyalty app for a café or restaurant? Apple and Google fees, yearly updates, the steps a guest takes and 10 questions to ask before you sign.
Barbershop loyalty program: rewards that match the haircut rhythm
Barbershop loyalty program built on the haircut rhythm: which visit to reward, a reminder after 30 days without a visit and VIP perks for loyal clients.
Digital membership card: how to introduce one and what to offer members
Digital membership card in 5 steps: who it is for, tiers by visits or spend, discounts with a margin example and the one line staff say at the till.
Loyalty campaign example for a café: a 4 week plan with message texts
Loyalty campaign example for a café: a 4 week points card plan with the push texts, the staff line, what to count each week and the maths, downside included.
When to send a customer reminder: timing by trade, from our data
When to send a customer reminder: 47 days for coffee shops, 32 for bakeries, 44 for restaurants, 45 for beauty. How to choose the days and what to say.
How to get repeat customers: a simple system for cafés, restaurants and salons
How to get repeat customers in six steps, from the first visit to measuring your repeat rate, with ideas for cafés, restaurants and salons and a 30 day plan.
Salon loyalty program: rewards for clients who visit every few weeks
Salon loyalty program for hair and beauty: size the stamp card to a 4 to 6 week visit rhythm, rebook at the desk, add VIP tiers and a follow up after N days.
Push notifications for local businesses: what to send, when and how often
Push notifications for local businesses on a wallet card: consent, how often to send, a message formula, 6 example texts, timing and what not to send.
Location notifications on wallet cards: how geotargeting works and its limits
Location notifications on wallet cards explained: what iPhone and Android do, the 10 place and 3 message limits, Rewardly geo push from €49.90, examples.
How much does a café loyalty program cost? One café, month by month
What a café loyalty program really costs per month: the plan from €29.90, reward cost of a full card, staff time, a printed stand and the first three months.
How to create a membership card for your café
Most cafés do not have a problem with the first visit. The problem is whether the guest comes back tomorrow, next week and next month.
Mobile wallet marketing: what you can change on a card after it is saved
Mobile wallet marketing means a card you can still change after customers save it: design, reward text, the back, locations and messages, and when each shows.
Paper card vs digital: which one wins
When a customer at the till says they do not have their card on them, they are not just talking about a piece of paper. They are talking about a lost chance of another sale.
Restaurant loyalty program: how to choose points, cashback or VIP and set it up
Restaurant loyalty program: points, stamps, cashback or VIP, with a lunch and a dinner example, the margin maths and how it works with your POS.
Customer retention ideas for cafés, restaurants, bakeries, salons and shops
Customer retention ideas for a café, restaurant, bakery, salon, barbershop and shop: three or four ideas and one number to watch for each trade.
Automated messages for customers: the 3 to set up first
Automated messages for customers: the welcome, follow up and birthday message to set up first, with the text to write and the follow up built step by step.
Loyalty program ideas for cafés and restaurants: 7 mechanics and what each costs
Loyalty program ideas for cafés and restaurants: 7 mechanics from stamps to VIP tiers, what each costs you in a worked example and how to choose one.