Author
Roman Osadský
Co-founder
Roman co-founded Rewardly in Bratislava. He writes about designing loyalty programs with stamps, points and tiers, about gift vouchers and passes, and about keeping regular customers coming back.
Articles: 39
Gym members cancel after three months: why, and what keeps them
How to reduce gym membership cancellations: five reasons members quit after three months and what keeps them, from the first session to the cancellation talk.
Moving your business to a new location: how to take your regulars with you
Moving your café, salon or shop? When to tell customers, what to leave on the old door, how to change your address on Google and how to bring regulars along.
Closed for renovation or vacation: how to make sure customers come back
Closing for renovation or a vacation? When and where to tell customers, a closed sign template, the Google setting and how to win regulars back after reopening.
Your 14 day Rewardly trial: what to set up on day 1, day 3 and day 10
How to get the most from your 14 day Rewardly free trial: what to set up on day one, how to win first customers on day three and what to check on day ten.
Massage and spa gift vouchers: what to sell so people buy them
Massage and spa gift vouchers: three voucher types, ready wording, where to sell them and what to do when the recipient calls. For studios and salons.
Black Friday for a small shop: a discount for everyone, or a reward for regulars?
Black Friday for small businesses: what a 20% discount for everyone costs versus a reward for regulars. A sample calculation, three options and a message.
5 loyalty program numbers to check every month
How to measure loyalty program success: five numbers to check every month, what a drop in each one means and one concrete step to take for each. No jargon.
How to get Google reviews from your regulars
How to get more Google reviews: when to ask, where to get your link, two ready to use messages, replying to bad reviews and why not to offer rewards.
Loyalty program for multiple locations: 5 decisions to make early
Loyalty program for multiple locations: one shared card, rewards redeemed elsewhere, numbers per branch, team access and local messages. Five decisions.
How many stamps on a loyalty card: a simple calculation
How many stamps on a loyalty card? A simple effective discount formula, a visit frequency check and four worked examples for a café, bakery and barbershop.
10 visit pass: paper punch card or on the phone?
How to price a 10 visit pass, which rules to print on it and what a paper punch card cannot do. A practical guide for gyms, studios, massage and classes.
Gift voucher template or selling online: which do you need?
Gift voucher template in Word: what to put on it, how to track vouchers in Excel and when it pays to sell gift vouchers online instead. A guide for owners.
How to sell Christmas gift vouchers: a six week plan for local businesses
Every December, people ask at your counter if you sell vouchers. Most of them would have bought one weeks earlier if they had known. Here is a week by week plan to sell Christmas vouchers online, with or without your own website, and to turn every recipient into a regular.
Stamp per visit or stamp per product? How to set the earning rule on your loyalty card
One stamp per visit, or one stamp per coffee? The earning rule decides whether your card drives more visits or bigger orders. Here is how to pick it in five minutes, with the math.
Which Loyalty Program Is Right for Your Business? A Practical Guide
What behavior do you want to change? Every loyalty mechanism is an answer to this question.
Digital voucher: what it is and how it works from purchase to redemption
A digital voucher is prepaid credit or a number of visits bought online and scanned at the till. The six steps, one worked example and what it costs.
Gift cards for small business: how to set up digital ones that pay off
Gift cards for small business in six steps: choose amounts, write the rules, set up an online shop and redeem at the counter. A practical guide for owners.
How much does a digital loyalty program cost? From €29.90 a month
Digital loyalty program cost: plans from €29.90 a month, a break even table by trade, and what to ask before you sign. No setup fee, 14 day trial.
How to sell more gift vouchers online: where to promote, which amounts, when
How to sell gift vouchers online: where to promote your voucher shop, three amounts built from your average ticket and when to start before each gift date.
Do loyalty programs work for small businesses? What the data shows
Do loyalty programs work for small businesses? Rewardly data on 40,000+ cards, one outside study, when they fail and an 8 week test for your shop.
How to get customers to join your loyalty program: join form and sign up rate
2 in 3 people who open a join page become members. What to ask on the join form, what a good sign up rate is (median 72%) and how to raise yours.
Loyalty without an app: when it works, when an app is better, what it earns
Loyalty without an app works when customers return within weeks. Three tests, sign up data, a break even example and when your own app is the better choice.
How to win back lost customers: 12 messages you can send this week
How to win back lost customers: when a customer counts as lost, a three message sequence and 12 ready texts for push, SMS, email and the counter.
Loyalty reward ideas: what to give, what it costs and what it is worth
Loyalty reward ideas with the numbers: what to give, what each reward costs against its menu price, examples for cafés and shops and a check before launch.
Gift card revenue: how gift cards make money for a small business
Gift card revenue for a small business: how gift cards earn, with a worked café and salon example, what they cost with Rewardly and three numbers to track.
Mobile wallets for business: which pass types exist and which you can use
Mobile wallet for business explained: the pass types in Apple Wallet and Google Wallet and which a café, bakery or salon can issue, from €29.90 a month.
Loyalty program trends 2026 for local businesses: 4 shifts backed by data
Loyalty program trends for 2026 that hold up: wallet habit, the second visit and your top 20% of members, with sources and Rewardly data. For cafés and salons.
Digital loyalty cards that sell
The truth is simple. Most loyalty programs fail before the first reward.
How to launch a loyalty program that works: the plan to make before day one
How to launch a loyalty program that works: set the goal, budget, rules and terms, brief your staff, pick success metrics and use a one page checklist.
How to launch a loyalty card without an app: from setup to 100 members
How to launch a loyalty card without an app: pick the reward, place the QR code, teach staff one line and check the numbers after 7 and 30 days.
Loyalty app vs wallet card: decision table and 3 year cost
Loyalty app vs wallet card: a decision table and a 3 year cost comparison with illustrative numbers you replace with your own quote, café example included.
Why customers stop using your loyalty program, and how to fix each reason
Customers skip a loyalty program at three points: joining, collecting and claiming. Six reasons, how to spot each in your numbers and one fix for each.
Customer retention strategies for small business: 8 ideas by cost and effort
Customer retention strategies for a small business, ranked by cost and effort: eight ideas from free habits at the till to VIP tiers, with the maths.
How a wallet loyalty card works for the customer: from scan to free reward
What the customer sees: scan a QR code, save the card to Apple Wallet or Google Wallet, collect stamps, get the reward and a message on the lock screen.
Digital loyalty cards: how they work, what they cost and how to launch one
Digital loyalty cards explained: how they work for customers and at the till, the 7 card types, prices from €29.90 a month and a one week launch plan.
How to set up loyalty rewards that work: value, cost and threshold
How to set up loyalty rewards that work: the give back rate formula, worked examples for a café, a salon and a shop, and perceived value versus real cost.
How Businesses Make Money with Rewardly
Paper cards get lost. Apps get deleted. Emails get ignored. Rewardly lives in your customers' wallet and actually makes you money. Here's the math.
What is a digital loyalty program? A simple guide 2025
Digital loyalty cards in Apple/Google Wallet: stamps vs. points, how it works and a quick ROI example.
Digital loyalty card as a growth tool
A digital loyalty card is the modern version of the classic loyalty card. It lives right on your smartphone and can do much more than just replace a piece of plastic.